Developing and maintaining consumer trust is central to operating a successful consumer products company. Product recalls, contamination issues, product defects, privacy violations and data breaches can all undermine consumer trust in a company and its products.
These risks, and the risks of related litigation, only increase when products are connected to the internet, contain sensitive consumer information or operate autonomously. Rapidly evolving technologies, an uncertain economy and changing government regulations may further complicate the already challenging task of navigating legal issues.
Originally published in Law360 on June 8, 2018.
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