In This Issue:

- Short Attention Span

- When the stars align: Negotiating celebrity endorsement deals

- It’s not easy saying you’re green

- Excerpt from Short Attention Span:

LIKE IT? TWEET IT? PIN IT? Online advertising is becoming more critical to marketing departments and brand owners everywhere. Using Facebook, Twitter, Pinterest and other social media avenues to promote brands is a seismic shift much like the move to websites only a couple of decades ago. How you market may have changed, but what you can say hasn’t. Deceptive advertisements aren’t OK, whether they’re on the back of your favorite magazine or on your smartphone. This spring, the Federal Trade Commission (FTC) released new guidelines for advertising in these new platforms and formats...