The video game market presents exciting opportunities to promote music and

artists to new audiences. Video game exposure can result in follow-on

opportunities (e.g., a popular video game could be made into a motion picture,

requiring re-licensing of the music), and allow recording artists to engage with fans

in compelling new ways. Consequently, publishers, songwriters, record companies

(i.e., copyright owners) and recording artists are working hard to get their music

into video games. Ober|Kaler's Scott Johnson explains.