NAD Conducts Inquiry Into Implied COVID-19 Messages

Manatt, Phelps & Phillips, LLP
Contact

Manatt, Phelps & Phillips, LLP

In addition to the Federal Trade Commission, the National Advertising Division (NAD) has also been active with cases regarding COVID-19 claims. In the latest case, the NAD announced that Nomolotus, LLC, d/b/a Truvani, discontinued a social media post for its immune support dietary supplement (formerly called Under the Weather) as well as two customer reviews referring to COVID-19.

Through its monitoring program, the NAD challenged Truvani’s social media post with the text “Support Your Immune Health Now . . . Or Kick Yourself Later” and an associated text stating “Right now everyone is thinking about their immune health.”

The NAD also challenged two customer reviews on the product’s webpage that stated “Michael K. (Verified Buyer): ‘Very happy with the product, I feel BC so well protected from COVID-19 with your supplements,’ and Theresa O. (Verified Buyer): ‘I really think I had undiagnosed corona virus. Nothing helped. Until I started taking Under the Weather. A few days later, I started improving. I haven’t stopped taking it since.’”

The NAD questioned whether the social media post conveyed messages regarding the product’s ability to protect against COVID-19. The NAD also questioned whether the reviews were presented as testimonials that conveyed the same message and requested substantiation for the statements.

The NAD clearly was concerned about the social media post and the testimonials making claims about immune health in the context of the COVID-19 pandemic.

In response to the NAD’s inquiry, Truvani stated that neither its advertising nor its customer reviews conveyed any messages regarding COVID-19. Nonetheless, it permanently discontinued the social media post and the customer reviews at issue, and added filters to its review widget to prevent any similar language in the future.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Manatt, Phelps & Phillips, LLP | Attorney Advertising

Written by:

Manatt, Phelps & Phillips, LLP
Contact
more
less

Manatt, Phelps & Phillips, LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.