Recently, I was asked to appear as a guest on a new podcast with Louise Kulbicki, which focuses on teaching non-native English-speaking lawyers “Legal English.” Paid members can also get access to further learning materials, including quizzes and transcripts. Our conversation centered on the importance of social media, and LinkedIn in particular, for making and maintaining networking relationships. For the full podcast interview, head to this link here.

Louise has generously offered a 50% discount to Zen readers for Podcast Pro Membership, for a limited time – use the coupon code “Launch” when registering to benefit from this discount!

Although Louise also provides a transcript, I wanted to highlight below some of what we discussed and why I feel social media and LinkedIn are excellent tools for lawyers.

On the importance of social media…

Social media for lawyers is important for three reasons:

Your clients are using it, so it’s essential to understand the tools, how they’re used, and the risks and implications so that you can effectively advise them.

It’s an excellent place to conduct research on clients and potential clients. We all leave digital breadcrumbs on these platforms, and they’ll give you tremendous insight into what your industry and clients care about, what worries them, and what the trends are.

You can use social media to engage directly with your clients. Depending on the platform, you share more professionally or personally, but you use them to build relationships, and add another dimension to who you are as a lawyer that makes people more comfortable in hiring you.

Read more: http://www.zenlegalnetworking.com/2017/09/networking-through-linkedin-for-lawyers/