On June 4, 2018, Proctor & Gamble (P&G) announced the launch of Downy’s first plant-based line of fabric conditioner. In addition to powering the manufacturing process completely with renewable wind powered electricity at a zero-manufacturing waste to landfill facility, the product formula includes 70 percent biobased ingredients and the bottles are made from 25 percent post-consumer recycled content.  The 70 percent claim has been certified through the U.S. Department of Agriculture (USDA) BioPreferred program, which provides third-party verification of a product’s biobased content. This program was created by the 2002 Farm Bill and expanded by the 2014 Farm Bill to increase the development, purchase, and use of biobased products.

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