CEP Magazine (November 2020)
A proposed regulation, currently in draft form, seeks to create a level playing field for Australian news media organizations and global technology companies such as Google and Facebook. The News Media and Digital Platforms Mandatory Bargaining Code regulation would require large tech companies to, among other things, provide information on how and when Google and Facebook make available the user data collected through interactions with news content.
Facebook has stated that it would be forced to remove news services for Australia should the regulation become law, and Google issued an open letter —sent to Australians in the form of a pop-up ad with warning signs—stating that it would fight to ensure the draft does not become law.
1 “News media bargaining code,” Project Overview, Australian Competition & Consumer Commission, accessed September 2, 2020, https://bit.ly/32JDC4p.
2 Australian Competition & Consumer Commission, Q&As: Draft news media and digital platforms mandatory bargaining code, July 2020, https://bit.ly/2Gj94ip.
3 Asha Barbaschow, “Facebook vows no more news if Australia's media bargaining code becomes law,” ZDNet, September 1, 2020, https://zd.net/3i21Z3T.
4 Naaman Zhou, “Google’s open letter to Australians about news code contains ‘misinformation’, ACCC says,” The Guardian, August 17, 2020, https://bit.ly/2QJh667.