On February 3, 2023, Rise Interactive Media & Analytics, LLC filed notice of a data breach with the U.S. Department of Health and Human Services Office for Civil Rights after learning that an unauthorized party was able to access confidential consumer information stored on the company’s computer network. The leaked information belonged to patients of RGH Enterprises, Inc., d/b/a Edgepark Medical Supplies. Based on the company’s official filing, the incident resulted in an unauthorized party gaining access to consumers’ names, email addresses, phone numbers, protected health information and insurance information. After confirming that consumer data was leaked, Rise began sending out data breach notification letters to all 54,509 individuals who were impacted by the recent data security incident.
If you are a current or former patient of Edgepark Medical Supplies, you may not know what Rise Interactive is or that the company had your information. Nonetheless, your information may have been among that which was leaked in the recent breach. As we’ve discussed in prior posts, these third-party data breaches are not only common, but they also raise very real risks to consumers. They are especially common in the healthcare context, which is even more alarming due to the sensitive information healthcare providers possess. However, all data breach victims have certain rights, including the right to pursue a legal claim against any company that negligently stores their information, which ends up being leaked in a data breach.
What We Know So Far About the Rise Interactive Breach
The available information regarding the Rise Interactive breach comes from the company’s filing with the U.S. Department of Health and Human Services Office for Civil Rights (”HHS-OCR”). According to this source, as well as a data breach letter issued by Edgepark Medical Supplies. Rise Interactive is a digital marketing agency that provides services to multiple clients, including Edgepark Medical Supplies.
Evidently, on December 5, 2023, Rise Interactive informed Edgepark Medical Supplies that the company had experienced a data security incident on November 14, 2022 that impacted the security of information belonging to certain Edgepark Medical Supplies customers.
In response, Rise reported the incident to law enforcement and began working with third-party cybersecurity professionals to investigate the incident. The company’s investigation confirmed that some of the leaked files contained confidential patient information.
Upon discovering that sensitive consumer data was made available to an unauthorized party, Rise Interactive began to review the affected files to determine what information was compromised and which consumers were impacted. While the breached information varies depending on the individual, it may include your name, email address, phone number, protected health information and insurance information. This information was provided to Rise Interactive by Edgepark Medical Supplies in relation to the services Rise was contracted to perform.
On February 3, 2023, Edgepark Medical Supplies sent out data breach letters to all individuals whose information was compromised as a result of the recent data security incident.
More Information About Rise Interactive Media & Analytics, LLC
Founded in 2004, Rise Interactive Media & Analytics, LLC is a digital marketing agency based in Chicago, Illinois. Rise Interactive provides a suite of services, including digital media, analytics and customer experience services. Rise Interactive is a part of Quad, a large media services provider located in Sussex, Wisconsin. Rise Interactive employs more than 229 people and generates approximately $117 million in annual revenue. Rise Interactive’s parent company, Quad, employs over 15,000 people and generates $3.2 billion in annual revenue.
