Dear Franchisor,
I hope you enjoy this edition of Jackson Walker's ART of Franchising newsletter. As always, our intention is to provide you with timely and easy-to read franchise advice, reminders and tips, so that, as industry leaders, your knowledge of franchising will be continually expanding.
Creating Franchisee Satisfaction
Why do Franchisors Care?
While Franchisors are busy expanding their systems, focused on hitting growth targets and capturing market share, they are simultaneously leaving in the wake of this growth a swath of Franchisees which will become a Franchisor's most important referral source and the face of a Franchisor's brand for years to come. Clearly a satisfied Franchisee can be a great referral source for prospective franchisees, while a disgruntled Franchisee can be a deal killer. This is especially true in very early stage and emerging brands, where a few unhappy Franchisees can have a very loud voice. Moreover, as Franchisees are responsible for bringing a Franchisor's brand to the public, an unhappy Franchisee is unlikely to champion any brand successfully.
Please see full publication below for more information.
