The A.R.T. of Franchising: Advice - Reminders - Tips - May 2012

Jackson Walker
Contact

Dear Franchisor,

I hope you enjoy this edition of Jackson Walker's ART of Franchising newsletter. As always, our intention is to provide you with timely and easy-to read franchise advice, reminders and tips, so that, as industry leaders, your knowledge of franchising will be continually expanding.

Creating Franchisee Satisfaction

Why do Franchisors Care?

While Franchisors are busy expanding their systems, focused on hitting growth targets and capturing market share, they are simultaneously leaving in the wake of this growth a swath of Franchisees which will become a Franchisor's most important referral source and the face of a Franchisor's brand for years to come. Clearly a satisfied Franchisee can be a great referral source for prospective franchisees, while a disgruntled Franchisee can be a deal killer. This is especially true in very early stage and emerging brands, where a few unhappy Franchisees can have a very loud voice. Moreover, as Franchisees are responsible for bringing a Franchisor's brand to the public, an unhappy Franchisee is unlikely to champion any brand successfully.

Please see full publication below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

© Jackson Walker

Written by:

Jackson Walker
Contact
more
less

PUBLISH YOUR CONTENT ON JD SUPRA NOW

  • Increased visibility
  • Actionable analytics
  • Ongoing guidance

Jackson Walker on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide