The Button is Back! Fourth Set of Modifications to CCPA Regulations Released

Sheppard Mullin Richter & Hampton LLP

Sheppard Mullin Richter & Hampton LLP

As 2020 draws to a close and we approach CCPA’s first birthday, the regulations continue to remain very much in “infant” mode. On December 10, 2020, the California Attorney General released a fourth set of proposed regulations. This is the second set of proposed changes released since the regulations went into effect in August 2020. Companies have until December 28, 2020 to submit comments to the AG on the modifications.

These proposed modifications present two changes to the “do not sell” rules.

  • Clarifies that only businesses that “sell” personal information collected in the course of interacting with consumers offline need to provide consumers with an offline notice of their right to opt-out. This should include instructions about how consumers can opt-out.
  • Adds a “Do Not Sell My Personal Information” button that businesses may use in addition to having the link on the bottom of their website. If businesses choose to use the button, it must be located to the left of the link and must be the same size as other buttons used by businesses on the website.

Putting it into Practice. Businesses are reminded that the CCPA statute and regulations are currently in effect. This latest proposal just contains further modifications. Further, the CPRA contemplates that additional regulations will be issued. The rulemaking process for CPRA is anticipated to start sometime in 2021.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Sheppard Mullin Richter & Hampton LLP | Attorney Advertising

Written by:

Sheppard Mullin Richter & Hampton LLP

Sheppard Mullin Richter & Hampton LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.