The appearance of a website says a lot about a company, and defines it in many ways. The look and intuitiveness of a website function much like the architecture of a building or the package of a candy bar. A company’s cyber presence can provide it with a distinct image, invoking a desired emotional and psychological response and generating tremendous goodwill.

There is a growing body of case law dealing with how to protect this look and valuable ease of interactiveness, which companies spend hundreds of thousands, if not millions of dollars, perfecting and promoting.