We could not let the dust settle on 2015 without recapping the monumental upheaval the sports industry has experienced this year. Not since Rupert Murdoch unearthed sport as a commercial “battering ram” for distribution platforms in his address to the NewsCorp AGM in 1996 and the English Premier League consummated its first-ever deal with Sky in 1992, have we arguably witnessed such transformational acceleration as in 2015.
As we see it, 2015 experienced four major transformational influences neatly dividing into two distinct and colliding themes. The first theme centres around disruptive, positive change in the fast growing global consumption of sport and media proliferation. The second, somewhat less positive perhaps, focuses on the dramtic, highly public rooting out of corruption and impropriety in sports governance and the increasing menace of media piracy.
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