Top Five Reasons You Need to Register Your Trademarks

1. Successful breweries offer more than just good beer – they develop a strong brand that resonates with consumers. Effective branding starts with a distinctive, protectable trademark. Registering your trademark is the best way to protect it.
2. Unless you have a federal trademark registration you do not have nationwide rights to your brand. Many breweries start locally and keep distribution limited until they build a following. Without a federal trademark registration, you can be prevented from expanding, and even be forced to stop using your brand entirely.
3. According to the American Brewers Association the number of U.S. breweries rose from under 100 to over 1700 in the last 30 years (at least 725 new breweries were in planning as of 2011). Branding is essential in distinguishing your beer among your competition...

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