What's In A Username? Protecting Your Trademark on Facebook and Twitter by Ryan Lobato

McAfee & Taft

Chances are if you don’t have a user account with Twitter® or Facebook® yet, you’ve at least considered getting one. Facebook® currently has over 200 million active users, with over 100 million of those logging on at least once a day. Although Twitter® has only 10% the number of users, it is quickly becoming a similar Internet phenomenon. The size and scope of individuals reached through these two online social networking sites are difficult to overestimate.

Despite the many advantages of social sites such as Facebook® and Twitter®, the widespread use of these sites can cause many problems for trademark owners. If you are a trademark owner, you may want to consider taking steps to prevent the unauthorized use of your mark(s), particularly in light of recent developments.

Article authored by McAfee & Taft attorney: Ryan Lobato.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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