Why is Intellectual Property Important?

Knobbe Martens
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In This Presentation:

- Intellectual Property (IP):

•Refers to a category of exclusive rights created by statute, including:

–Copyrights

–Trademarks

–Trade Secrets

–Utility Patents

–Design Patents

•Others: Trade Dress, Mask Works...

- Nature of the Exclusive Right:

•Typically the right to exclude or prevent someone from doing something

•Usually req. gov’t registration; Enforce it in court

•As business tools:

–Copyrights: protect content; expression

–Trademarks: enhance marketing strategies

–Trade Secrets: keep proprietary info confidential

– Patents: obtain exclusivity in your market niche

•Utility: functionality; Design: appearance..

Please see full presentation below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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