In This Presentation:
- Intellectual Property (IP):
•Refers to a category of exclusive rights created by statute, including:
•Others: Trade Dress, Mask Works...
- Nature of the Exclusive Right:
•Typically the right to exclude or prevent someone from doing something
•Usually req. gov’t registration; Enforce it in court
•As business tools:
–Copyrights: protect content; expression
–Trademarks: enhance marketing strategies
–Trade Secrets: keep proprietary info confidential
– Patents: obtain exclusivity in your market niche
•Utility: functionality; Design: appearance..
Please see full presentation below for more information.