Why Your Small U.S. Business Should Care About GDPR

by Barley Snyder
Contact

You’re not alone if your small business hasn’t been paying close attention to the fact that the General Data Protection Regulation (GDPR) goes live May 25. You may think the new European standard for cybersecurity doesn’t apply to you because you don’t do enough business in Europe to fall under the new regulation. Maybe you think your business is too small to be affected by the new regulation.

Maybe you’re wrong?

GDPR is the European Union’s (EU’s) sweeping and comprehensive data security regulation. Its primary goal is to create more consistent protection of consumer and personal data across all EU nations. The bad news for businesses is that GDPR’s requirements are strict. Stricter, in fact, than the already strict patchwork of U.S. data security laws and regulations. GDPR’s definition of “personal data” is much broader than the one we often use under U.S. laws and regulations and includes IP addresses, social media handles and other pieces of information that a business might collect about a person. It also provides EU citizens and residents a “right to erasure” and “data portability” – meaning that a person has a right to have their personal data completely eliminated or transmitted to another controller. GDPR violations can be steep – up to $20 million. The real intimidating news for U.S. businesses is that GDPR’s jurisdiction extends well beyond the borders of the EU and allows both its citizens (wherever residing) and its residents to pursue legal action against violating businesses even if those businesses are outside of Europe.

How does a U.S. business determine if the GDPR applies to them? A good first step is to conduct a privacy risk assessment. Evaluate the data you collect and determine if your customers are in the EU. If so, are you regularly doing business with them or marketing to them? Also, look at your business’s web presence and determine if your business is engaged in targeted marketing efforts to monitor IP addresses of those using your website. If so, your business could be in violation of GDPR. Also look at whether your business is offering its goods or services in foreign languages associated with EU countries or accepting EU currency as payment. The bottom line is that your business needs to become familiar with GDPR regulation and its requirements.

It will certainly be interesting to observe the nature and breadth of enforcement actions U.S. businesses may see under GDPR, as each EU country is going to be able to enforce GDPR on behalf of its own citizens. Ultimately, advance preparation will be key for U.S. businesses looking to steer clear of enforcement actions.

[View source.]

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Barley Snyder | Attorney Advertising

Written by:

Barley Snyder
Contact
more
less

Barley Snyder on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
Privacy Policy (Updated: October 8, 2015):
hide

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.

Security

JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at info@jdsupra.com. In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at: info@jdsupra.com.

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.