Following a recent Ofcom announcement, UK entities using automated dialling software face a change in the risk profile of marketing calls.
Any UK entity using automated dialling software to facilitate marketing calls should be aware of a significant change in risk following the announcement by the UK communications regulator, Ofcom, of its intention to take enforcement action in relation to silent and abandoned calls. For businesses in the United Kingdom, such enforcement may now lead to a fine of £2 million.
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