Do these containers seem similar to you? Confusingly similar?
That is what Coca-Cola, owner of Simply Orange, is claiming. In a recently filed trade dress and patent infringement suit Coca-Cola claims that its Simply Orange container is nonfunctional, contains a patented closure lid, and the new Trop50 packaging is likely to deceive and confuse customers. PepsiCo has asserted that Coca-Cola has no protectable trade dress. So what do you think?
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