The Federal Trade Commission (FTC) has released a staff report setting self-regulatory principles for companies engaged in online behavioral advertising. The principles are designed to enable online advertisers to avoid or address practices that raise genuine privacy concerns without interfering with or stifling innovation online. The FTC issued the staff report after it conducted a town-hall meeting, published a draft set of principles, and obtained public comment on the draft principles.
The staff report defines online advertising and announces four principles:
. transparency and consumer control;
. reasonable security and limited data retention;
. material changes to privacy policies; and
. affirmative express consent before using sensitive data.
The staff report does not address secondary uses of tracking online behavior.
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