After a delay of exactly three years, the FTC has provided new guidance and additional rule changes implementing the CAN-SPAM Act of 2003. The FTC’s Statement is especially important for companies that engage in joint e-mail
marketing campaigns, provide “forward-to-a-friend” mechanisms, or transmit any of a wide range of
“transactional or relationship” messages. The following summary describes and analyzes some key provisions of the rule changes and the FTC’s accompanying explanatory statement.
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