A variety of ingredients go into the success or failure of a motion picture. Without a screenplay that works, it is hard for a motion picture to do well. Similarly, the budget, the director, the actors and the subject matter are all factors that can contribute significantly to a movie’s performance at the box office. So, too, do the size and effectiveness of a film’s marketing and publicity campaign. One other factor of great importance is the rating that the Classification and Ratings Administration (CARA) of the Motion Picture Association of America (MPAA) assigns to a film.
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