Considering that the Federal Trade Commission (FTC) has been active this year
protecting consumers in the online world, a business should evaluate its current
online data collection practices and its website's terms of use and privacy policy.
Just this month the FTC's updated Guides Concerning the Use of Endorsements
and Testimonials in Advertising that expanded the scope of protection to include
websites, blogs, and social media became effective, and the FTC hosted a
roundtable to discuss risks and benefits of information-sharing practices, consumer
expectations regarding such practices, behavioral advertising, information brokers,
and the adequacy of existing legal and self-regulatory frameworks. With the FTC's
recent action, a review, or perhaps for some a first examination, of the FTC Staff
Report: Self-Regulatory Principles for Online Behavioral Advertising is warranted.
Particularly, this article will discuss what is online behavioral advertising and the
FTC's self-regulatory principles. Kyle E. Conklin of Ober|Kaler discusses.
Please see full publication below for more information.
