Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd…
more
/ Law Practice Products & Services, Law Firm Marketing, Science, Computers, & Technology
As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law firms looking to stay ahead of the curve, understanding and…
more
/ Law Firm Marketing
As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4 entirely replaced UA it’s important for you to understand how valuable of…
more
/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
In the fast-paced world of online search, every second counts. With search engines prioritizing user experience more than ever, optimizing your site’s load speed is essential for better technical SEO. Slow-loading law firm…
more
/ Law Firm Marketing, Science, Computers, & Technology
The explosive growth in generative AI has had an impact across various industries, and the legal one is no different. AI has been both positive and negative for the legal industry, so let’s dive into what the impact looks like…
more
/ Law Practice Products & Services, Science, Computers, & Technology
Date: October 18, 2023 If you’re wondering how to grow your law firm, the key lies in promoting it effectively. To generate new leads and increase brand awareness, it’s essential to make your firm’s name stand out in the minds…
more
/ Law Firm Marketing, Law Practice Products & Services
In today’s digital age, a well-designed website is crucial for businesses to thrive, and law firms are no exception. A law firm’s website serves as its online face, the first point of contact for potential clients seeking legal…
more
/ Law Firm Marketing, Law Practice Products & Services
When growing your law firm’s website, you’ll often hear that one of the key factors for expansion lies in backlinking, one of the components of legal SEO and digital PR. But what is backlinking, and how do you go about it?…
more
/ Law Practice Products & Services, Law Firm Marketing
Search Engine Optimization (SEO) is an in-depth facet of digital marketing. In fact, there are four main types of SEO that you should be focusing on within your law firm’s overall SEO strategy. Throughout this article, we will…
more
/ Law Firm Marketing, Law Practice Products & Services
Date: September 14, 2023 In today’s digital age, having a strong online presence is crucial for any business, including law firms. With potential clients turning to search engines to find legal services, it’s imperative that law…
more
/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
When potential clients find themselves searching the internet for legal help, they often come bearing specific questions in mind. Those questions are often the “big ones”– the ones that define your area of law..…
more
/ Law Firm Marketing, Science, Computers, & Technology
ChatGPT has grown in popularity significantly since the beginning of this year. After identifying the power of the tool, many law firms have debated whether they should use ChatGPT to create content or not. Throughout this blog,…
more
/ Law Practice Products & Services, Law Firm Marketing
In the current digital age, having a strong online presence is essential for most businesses – including law firms. However, with stiff competition in the legal industry, it can be challenging to stand out from other firms. This…
more
/ Law Firm Marketing, Law Practice Products & Services
Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. These relationships are crucial for any PR agency or professional, as it allows them to secure media placements for…
more
/ Law Firm Marketing, Law Practice Products & Services
In the digital age, search engine optimization (SEO) has become crucial for law firms to establish a strong online presence and attract potential clients. However, in the pursuit of SEO success, many law firms make common…
more
/ Law Practice Products & Services, Law Firm Marketing
