The Federal Trade Commission (FTC or Commission) has issued a final rule prohibiting fake consumer reviews and testimonials. The rule also permits the FTC to seek civil penalties against violators who knowingly violate the...more
8/21/2024
/ Advertising ,
Celebrity Endorsements ,
Consumer Product Companies ,
Endorsements ,
Fake Reviews ,
Federal Trade Commission (FTC) ,
Final Rules ,
FTC Act ,
Marketing ,
Online Endorsements ,
Online Reviews ,
Social Media ,
Testimonial Statements ,
Unfair or Deceptive Trade Practices
The Federal Trade Commission (FTC or Commission) received 105 comments from the public on its proposed trade regulation rule to prohibit marketers from using unfair or deceptive practices involving consumer reviews and...more
11/28/2023
/ Advertising ,
Endorsements ,
Fake Reviews ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Proposed Rules ,
Public Comment ,
Regulatory Agenda ,
Regulatory Reform ,
Testimonial Statements ,
Unfair or Deceptive Trade Practices
The National Advertising Division (NAD) determined that Avadim Health, Inc., did not provide adequate substantiation for health claims for its Theraworx Relief for Muscle Cramps and Spasm Foam (Theraworx MCS) and Theraworx...more
Study Finds Low Compliance for Native Advertising -
According to a new study, roughly 70 percent of websites are not compliant with the Federal Trade Commission's recently released native advertising...more
5/2/2016
/ Advertising ,
All Natural ,
Class Action ,
Deceptively Misdescriptive ,
Dietary Supplements ,
Endorsements ,
Enforcement Actions ,
False Advertising ,
Federal Trade Commission (FTC) ,
FRCP 23(b)(3) ,
Kohls ,
NARB ,
Native Advertising ,
Scientific Evidence ,
Unfair Pricing
SPECIAL FOCUS: #Twitter at Ten: Ten Times Twitter Made Ad Law History -
Ten years ago the world was introduced to Twitter, a microblogging site offering users the chance to express themselves just 140 characters at a...more
4/22/2016
/ Advertising ,
Copyright ,
Deceptively Misdescriptive ,
Endorsements ,
Federal Trade Commission (FTC) ,
Libel ,
Olympics ,
Right of Publicity ,
Social Media ,
Sponsors ,
Testimonial Statements ,
Twitter ,
Uber ,
UK
NAD Decision Offers Reminder About Use of Before and After Pictures -
“Before” and “after” photos can provide powerful imagery for advertisers. But a recent decision from the National Advertising Division emphasizes...more
FTC Settles With ADT Over Deceptive Endorsements -
Don’t believe everything you see on TV or read on the Internet – at least not from ADT Security Systems.
According to an administrative complaint filed by the...more
In a First, Dreft Sponsors—And Tweets About—Jonas Baby -
In what appears to be the first endorsement for a celebrity baby birth, Dreft laundry detergent announced the arrival of the first born child of Kevin Jonas, the...more