Mobile Privacy

News & Analysis as of

EU High Court Strikes Down Data Retention Law

On April 8, 2014, the highest court in the European Union invalidated an EU law that required telephone and electronic communications providers to retain user data for up to two years....more

TCPA Litigation Explosion Leads to Rule Clarifications

Congress enacted the Telephone Consumer Protection Act (“TCPA”) to protect consumers from unwanted telemarketing, fax marketing, and prerecorded/auto-dialed phone calls. Recently, there has been an explosion in TCPA...more

FTC Sends Message: Make Your Mobile App Secure

Mobile payments have become so commonplace that consumers rarely stop to think about whether their online payment is secure. Mobile app developers can fall into a similar trap of assuming that the necessary security measures...more

Advertising Law - Mar 07, 2014

Site Allows Consumers to Stop Mobile Tracking - Don’t want to be tracked by retail stores while physically shopping? There’s a site for that. Retailers use tracking information to collect data about how shoppers...more

The newest mobile privacy issue: Tracking shoppers’ footsteps in stores

In our electronic-device age, new data privacy issues seem to pop up every day. Did you know that you were being tracked as you walked through a retail store?...more

Privacy Monday – October 21, 2013

Privacy tidbits and bytes for this Monday – App Developers – Put this on your calendar! Now that the US government shutdown is over, the Federal Trade Commission (FTC) has announced its participation in a workshop...more

Advertising Law -- Aug 08, 2013

Mattress Claims Run Afoul of Green Guides - The Federal Trade Commission, applying the Green Guides to the advertising of three different mattress manufacturers, stated that the companies slept on the requirements for...more

U.S. Government Releases Draft Self-Regulatory Code of Conduct for Mobile App Privacy Notices

The National Telecommunications and Information Administration (NTIA) has published a draft of self-regulatory guidelines for privacy notices for mobile apps. This version is for companies that participated in the process of...more

DAA Releases Mobile Privacy Guidelines

The Digital Advertising Alliance (DAA), a self-regulatory group comprised of advertising and media companies, released mobile privacy guidelines which supplement the DAA's Self-Regulatory Principles for Online Behavioral...more

Google Glass Sounds Exciting — But What About Privacy?

Beta testing is underway for Google Glass, a new technology that provides the functionality of a smartphone in a headset worn like glasses. Much like a smartphone, the Glass headset is able to exchange messages with other...more

FTC Releases Agenda For Mobile Security Forum

On May 24, the FTC released the agenda for its June 4, 2013 forum on mobile security issues. ...more

Mobile App Series: Privacy by Design [Video]

Fenwick & West's Tyler Newby discusses the Federal Trade Commission's concept of Privacy by Design....more

Unique Privacy Concerns for Mobile Apps [Video]

With the rise of BaaS (or Backend as a service) platforms, it is easier than ever to create a mobile app on the fly. But Fenwick privacy co-chair Tyler Newby advises that companies should be aware of some important privacy...more

Beyond Privacy Policies: Practical Privacy For Web Sites And Mobile Apps

In this environment of growing attention to the risks of data security breaches, and in the midst of an explosion of mobile applications that make data storage an increasingly far-flung proposition, many organizations assume...more

Federal Legislation Introduced Regarding Mobile Application Privacy

On May 9, 2013, Georgia Congressman Hank Johnson introduced the Application Privacy, Protection and Security Act of 2013 (the "Apps Act"), a bill "[t]o provide for greater transparency in and user control over the treatment...more

Privacy Litigation Alert: California Court Dismisses Attorney General's Mobile App Privacy Suit Against Delta, Offers Little...

A California Superior Court judge has dismissed with prejudice a privacy suit brought by California Attorney General Kamala Harris against Delta Airlines. The complaint, filed in December of 2012, alleged that Atlanta-based...more

Enter, the APPS Act

U.S. Rep. Hank Johnson, a Democrat from Georgia, has introduced a mobile privacy bill that if passed will require mobile application developers to maintain privacy policies, obtain consent from consumers before collecting...more

Mobile Payments Start-Ups: The need to know landscape

Originally published in E-Finance & Payments Law & Policy - February 2013. New payments companies need to be aware of the legal and compliance issues that are part of operating in two of the most heavily regulated US...more

Advertising Law -- Feb 28, 2013

In This Issue: Manatt Partner Ken Kaufman Marks Ten Years as Co-Chair of PLI's Annual Entertainment Law Conference; Manatt Partner Ivan Wasserman Invited to Speak at Engredea Conference; Starbucks, Kraft Battle Over...more

FTC Recommends Framework For Mobile Privacy

Building on the privacy concepts articulated in their December 2012 report, the Federal Trade Commission (FTC) released a staff report on February 1, which recommends a framework for mobile privacy. Like the report issued...more

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