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5 Key Takeaways | Franchising in the USA: Challenges for Latin American Brands [Video]

On December 6, 2022, at the Asociacion Interamericana de law Propiedad Intelectual (Inter-American Association of Intellectual Property (ASIPI)) 23rd Work Sessions and Administrative Council meeting in Medellin, Colombia,...more

5 KEY TAKEAWAYS: Franchising in the USA: Challenges for Latin American Brands

On December 6, 2022, at the Asociacion Interamericana de law Propiedad Intelectual (Inter-American Association of Intellectual Property (ASIPI)) 23rd Work Sessions and Administrative Council meeting in Medellin, Colombia,...more

5 Key Takeaways from Coming to America - So You Think Your Franchise is Ready for the U.S. Market?

On November 3-4, 2022, at the American Bar Association’s 45th Annual Forum on Franchising, Marc A. Lieberstein, Partner at Kilpatrick Townsend, and Lee Plave, Partner at Plave Koch PLC, presented Coming To America: So You...more

5 Key Takeaways - Doing Business in the Metaverse: Everything Your Other CLEs Didn’t Tell You

Kilpatrick Townsend attorneys Michael Breslin, Marc Lieberstein, Rob Potter, and Anthony Glosson recently presented a webinar discussing doing business in the metaverse along with how to build a metaverse strategy, transact...more

4 Key Takeaways: The Modern Innovative License: Creative Monetization Strategies for Your Brands

On May 2, 2022, Marc Lieberstein, a Brand Licensing and Franchising Partner at Kilpatrick Townsend moderated a panel at the International Trademark Association (INTA) 2022 Annual Meeting titled: “The Modern Innovative...more

5 Key Takeaways - Franchise Laws and Your Trademark Practice

On April 14, Kilpatrick Townsend’s Brand Licensing and Franchise Partner Marc Lieberstein joined Jason Adler, General Counsel at Cellairis, a global franchisor in the wireless accessory and repair retail space, Janaki J....more

5 Key Takeaways | Crown Jewels - The Power of Brand Licensing And Collaborations in the Fashion and Entertainment Industries

On April 8, 2021, Marc Lieberstein participated in a panel for the Cardozo School of Law FAME (Fashion, Arts, Media and Entertainment) Law Center titled “Crown Jewels - The Power of Brand Licensing and Collaborations in the...more

5 KEY TAKEAWAYS: IP Considerations Before Going Online

On January 20, 2021, Marc Lieberstein, Partner at Kilpatrick Townsend LLP, Co-Chaired the 2021 New York State Bar Association Intellectual Property Section’s first ever Virtual Annual Meeting, and also served as Moderator for...more

5 Key Takeaways - Licensing in a Crisis

On November 17, 2020, Marc Lieberstein, one of Kilpatrick Townsend’s brand licensing and franchise partners, and Co-Chair of the Firm’s Retail Consumer Good Industry Team, moderated a brand licensing program for the first...more

Maintaining Brand Value During This Time of Crisis

Needless to say, the priority for all retail brand owners should be the safety and health of their workers. Beyond that immediate priority, the Retail & Consumer Goods Industry Team here at Kilaptrick Townsend thought we...more

6 Key Takeaways - Franchise 101 for IP Lawyers

This infographic provides an overview of U.S. franchising and insight into the valuable role of trademarks and other IP assets to franchisors. ...more

5 Key Takeaways-What You Need to Know in the US and Latin America About Franchising and IP

Kilpatrick Townsend Partner Marc Lieberstein, Co-Chair of the firm’s Retail & Consumer Goods Industry Team and member of the Firm’s Latin American Focus Group, recently joined other thought-leaders on an international panel...more

3 Top Takeaways: Brands and Their Corporate and Social Responsibility

Marc Lieberstein, Kilpatrick Townsend partner in the New York office, was honored to appear on a panel at the Cardozo School of Law with other leading intellectual property (IP) law practitioners to address “Brands and Their...more

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