Rochelle Alpert

Rochelle Alpert

Morgan Lewis

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Latest Publications


FTC Issues Updated Guidance on Endorsements Compliance

Companies should revisit their policies for influencer programs for compliance with the updated guidance. Online advertising and promotion first attracted the attention of the Federal Trademark Commission (FTC) in 2009....more

6/24/2015 - Advertising Endorsements FTC Online Advertisements Sales Promotions Social Media Sweepstakes Testimonial Statements

US/Cuba Relations: What You Need to Know About Protecting US Brands in Cuba

Recent developments justify reconsidering companies’ trademark protection options. Although US sanctions that generally prohibit US exports to Cuba as well as other transactions that involve Cuba largely remain in...more

5/12/2015 - CACR Corporate Counsel Cuba Exports OFAC Trade Relations Trademarks

ICANN Publishes Pricing for Trademark Clearinghouse

As ICANN moves toward its expansion of Internet top-level domains, trademark owners should consider strategies to protect their brands. The Internet Corporation for Assigned Names and Numbers (ICANN) has announced the...more

2/6/2013 - Domain Names gTLD ICANN Trademark Clearinghouse Trademarks

Increasing Scrutiny of Consumer Data Collection

Recent FTC and California Attorney General actions highlight the need to reassess privacy policies. The Federal Trade Commission (FTC) recently ordered the data brokerage industry to provide information on the collection...more

1/3/2013 - Attorney Generals COPPA Data Collection Data Protection Delta Airlines FTC Kamala Harris Mobile Apps Notice Requirements Online Privacy Protection Act Parental Consent Personally Identifiable Information Privacy Policy

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