Community Banking Excellence - 2nd Quarter 2013

In This Issue:

- Conversation with a Community Banking Professional: Jillian Gibson

- Future of Community Banking Symposium Highlights

- Dodd-Frank Act Essentials: Corporate Governance Reforms

- Lessons From a $100 Million Payout

- Excerpt from Conversation with a Community Banking Professional: Jillian Gibson:

Q: What are your responsibilities as Director of Marketing?

A: As with anyone working at a community bank, or even a small business, my role as Director of Marketing requires me to wear many hats. While marketing roles at larger financial institutions are segmented between functions like advertising, media buying, public relations, sports marketing, community relations, etc., my team and I are responsible for all these functions and more. We research, develop and execute traditional, enterprise-wide sales and marketing strategies for the bank while also serving as an internal ad agency for smaller, ad hoc needs and participate on several internal committees to support the bank's overall operations...

Please see full newsletter below for more information.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Spilman Thomas & Battle, PLLC | Attorney Advertising

Written by:

more+
less-

Spilman Thomas & Battle, PLLC on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×