Is your company thinking of adopting a social media platform to replace its current website? If it is, then your company is part of the majority of companies that have either implemented a social media platform, is planning to implement a social media platform, or will implement a social media platform but has no current plans to implement it. George Colony - CEO of Forrester Research - in his latest speech cited that the public adoption of social media continues to increase. Over the last two years, U.S. adoption of social media has increased 4% from 82% to 86%. Similarly, the European Union's adoption of social media has increased 5% from 74% to 79%.

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