[Hybrid Event] Risk-Based Strategies for Using Online Tracking and Personalized Digital Advertising Amid Complaints, Demand Letters and Other Scrutiny

October 24th
Raleigh, NC
Womble Bond Dickinson
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Womble Bond Dickinson

October 24th, 2023
11:30 AM - 1:00 PM EDT
Womble Bond Dickinson Raleigh Office
555 Fayetteville Street, Suite 1100
Raleigh, NC 27601

11:30 a.m. – 12:00 p.m.: Lunch and Networking (In-Person Attendees)
12:00 p.m. – 1:00 p.m.: Panel

California was the first US state with a comprehensive privacy law the California Consumer Privacy Act (“CCPA”), 4 more states followed with omnibus privacy laws effective this year and state legislatures passed 8 more this year. Each of these laws regulates online tracking and use of personal data for targeted and behavioral advertising. As companies take steps to align with those new legal requirements, some plaintiffs’ firms are focused on claims related to wiretap, invasion of privacy, and other privacy-related actions associated with how websites deploy pixels, cookies and other online trackers. This panel will discuss some of the legal requirements of these new laws as well as proactive strategies to mitigate risk and avoid being the target of this latest wave of complainants.

Program eligible for Minimum Continuing Legal Education (MCLE) credit based on a 60-minute credit hour. 1.00 General credit hour pending in AL/CA/CO/DE/GA/NC/NY/SC/TN/TX/VA.

Speakers:

  • Laura Chipman (VP & Deputy General Counsel, Privacy and Marketing, Bandwidth Inc.)
  • Taylor Ey (Associate, Womble Bond Dickinson)
  • Nathan Searles (Counsel, Womble Bond Dickinson)
  • Tara Cho (Moderator and Partner, Womble Bond Dickinson)

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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