This week's episode of "All the Things" is One More Thing with Rob Kates. It features long-time friend of LISI, Rob Kates, Executive Producer at Kates Media, as he chats with LISI COO+ CMBDO Robyn Addis about everything from how many camera bags he has accumulated during the pandemic, to the importance of having a well-optimized presence on YouTube.

Key takeaways:

- 20% of the AmLaw 200 are NOT on YouTube.

- And the majority of those that are See more +

This week's episode of "All the Things" is One More Thing with Rob Kates. It features long-time friend of LISI, Rob Kates, Executive Producer at Kates Media, as he chats with LISI COO+ CMBDO Robyn Addis about everything from how many camera bags he has accumulated during the pandemic, to the importance of having a well-optimized presence on YouTube.

Key takeaways:

- 20% of the AmLaw 200 are NOT on YouTube.

- And the majority of those that are use YouTube as a repository for their webinar and video content, which is still better than nothing.

- Law firms are missing a huge opportunity by having content on YouTube, since it is the second most visited website in the world, only behind Google.

- Clients from every industry use google to research their attorneys - whether during the selection phase, when reevaluating the client relationship, or otherwise. As a google property, YouTube videos are prominently featured in search results. Having videos that are well optimized and highlight your skills are a great way to showcase yourself and your firm. See less -