Mark It to Market - January 2014

In This Issue:

- How to Use the OLYMPICS/Rings, SUPER BOWL, and MARCH MADNESS Trademarks (Hint: Not Without Permission!)

- Trademark Clearinghouse Registrations - Change to the D.O.T. Rule

- Generic Top Level Domains – Current Sunrise Periods Open

- Excerpt from Reminder Regarding Use of the OLYMPICS/Rings, SUPER BOWL, and MARCH MADNESS Trademarks:

With several of sports most iconic events only weeks away, we remind our clients to watch their promotions and social media posts closely to make sure they avoid implying a tie-in with any of these events, particularly where the name of the event (OLYMPICS, SUPER BOWL, and MARCH MADNESS) or logo (Olympics rings) is used in the post or promotion. The OLYMPICS name and rings are the subject of statutory protection, and the SUPER BOWL and MARCH MADNESS marks are protected by trademark registrations. The three organizations that own these events are notoriously aggressive in protecting these rights – which is understandable, as much of their income is derived from sponsorship.

Please see full newsletter below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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