March Madness

News & Analysis as of

Weekly Web Wrap-Up

Welcome to Sheppard Mullin’s Weekly Web Wrap-Up, a quick list of the past week’s top news in the social media, gaming, and virtual goods and currencies industries curated by Social Media & Games Team. Here are some of the...more

March Isn’t Just for Madness, It’s For CRAFTNESS

Here’s hoping your 2016 brackets did better than mine last week, but this has been quite a crazy and exciting tournament thus far. As a Marquette fan, the Indiana–Notre Dame–Wisconsin area of the bracket has been quite...more

Is it a Gamble for Employers to Permit Office Pools During March Madness?

The American Gaming Association estimates that Americans will bet a total of $9.2 billion on March Madness brackets, pools and contests this year, an increase of approximately $200 million from last year. While estimates...more

The March Madness Road Trip Returns

It’s that wonderful time of year again, March Madness! When families, friends, and coworkers all get together to casually gamble and all throw $10 into a pool. When 12’s beat 5’s and mess up your bracket. When you lose one...more

A Look Beyond the Madness – Revisiting The Standing Of And Protections For Student-Athletes

This is the first installment of a series regarding legal issues affecting college athletics that this blog will run during this year’s NCAA basketball tournament. Two horrible March Madness brackets ago, we analyzed the...more

Avoiding The NCAA’s Full Court Press During the Month of Mental Anguish

It’s a wonderfully maddening time of year. “Selection Sunday” (all 2+ hours of it!) is in the rear view mirror, collegiate teams are scurrying off for their opening games, and millions of basketball fans are spending...more

Beware the Ides and Other March Madness

With the dust from Super Bowl and fantasy football pools barely settled, many employees throughout the Golden State will soon turn to their March Madness brackets. With all the chances to bet on sporting events, on the due...more

Oh, Snap! App Changes March Madness Strategy

While it’s no secret that Facebook and Twitter dominate live sports-related chatter on social media, this year’s underdog, Snapchat, made a bold play for an upset during the NCAA’s March Madness. The Our Stories feature...more

March Madness: Trade Secrets Claims Block Billion Dollar Bracket

For those of us who revel in this time of year as amateur “bracketologists,” last year’s promise of the billion dollar bracket brought an added lottery-like level of fun to the NCAA basketball tournament. Even though the...more

“March Madness”: Protect Your Business From The NCAA

The NCAA Tournament is here, and many local businesses will want to capitalize on this exciting time for basketball fans by using the well known “March Madness” slogan to advertise March specials. Think twice before your...more

March Madness: Could Friendly Wagers Among Employees Put Your Organization At Risk?

The American Gaming Association estimates that Americans will wager $9 billion on the NCAA tournament, more than double the estimated $3.9 billion bet on the Super Bowl, bringing March Madness to a whole new level....more

“Surviving” the Madness: Are Paid-Entry Survivor Contests Legal?

The field is set, the brackets are in, and the players are ready. Welcome to March Madness, also known as America’s Least Productive Month. And much to the NCAA’s chagrin, it’s also peak gambling season—the American Gaming...more

…..and Don’t Even Think About Advertising a MARCH MADNESS Event Either!

It is that time of year again, coming off St. Patrick’s Day celebrations, when everyone gets on the college basketball bandwagon in the season of “MARCH MADNESS.” Brackets are being completed, college jerseys are being pulled...more

2015 Employment Law Issues Tournament: The Bracket Revealed

Folks, this is the postest with the mostest; the entry of the century. That’s right ladies and gentlemen, employers of all industries, it’s time for a little fun; it’s time for the 2015 Employment Law Issues Tournament,...more

Mark It to Market - March 2014

In This Issue: - MARCH MADNESS - A Reminder - Changes to China's Trademark Law - INTA Annual Meeting - Hong Kong - gTLD Sunrise Periods Now Open - The March issue of Sterne Kessler's Mark It to MarketTM...more

Are you an irrational business developer?

Today March Madness begins, with play-in games in Dayton, Ohio. Millions of men, women and children will fill out brackets with hopes of winning the Billion dollar prize for completing a 100% perfect bracket. Your odds of...more

Mark It to Market - January 2014

In This Issue: - How to Use the OLYMPICS/Rings, SUPER BOWL, and MARCH MADNESS Trademarks (Hint: Not Without Permission!) - Trademark Clearinghouse Registrations - Change to the D.O.T. Rule - Generic Top Level Domains...more

March Madness and Discipline Under the FCPA

Tonight is the finals of the NCAA Men’s Basketball Tournament, known as March Madness. As I went to law school at the University of Michigan, I will be pulling for the Wolverines to win the big game. If you are not a...more

Legal Alert: March Madness - Could Friendly Wagers Among Employees Put Your Organization At Risk?

March Madness, Super Bowl, and Fantasy Football pools have become ingrained in the American workplace and seem harmless to many; however, permitting such activities creates a wide range of risks for employers, from...more

It’s Madness and We’re Dancing

Spring is here! Although it certainly doesn’t look or feel like it up here in Minnesota. And more importantly, March Madness is here!!!! Hope you have enjoyed watching the games thus far....more

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