March Madness

News & Analysis as of

Oh, Snap! App Changes March Madness Strategy

While it’s no secret that Facebook and Twitter dominate live sports-related chatter on social media, this year’s underdog, Snapchat, made a bold play for an upset during the NCAA’s March Madness. The Our Stories feature...more

March Madness: Trade Secrets Claims Block Billion Dollar Bracket

For those of us who revel in this time of year as amateur “bracketologists,” last year’s promise of the billion dollar bracket brought an added lottery-like level of fun to the NCAA basketball tournament. Even though the...more

“March Madness”: Protect Your Business From The NCAA

The NCAA Tournament is here, and many local businesses will want to capitalize on this exciting time for basketball fans by using the well known “March Madness” slogan to advertise March specials. Think twice before your...more

March Madness: Could Friendly Wagers Among Employees Put Your Organization At Risk?

The American Gaming Association estimates that Americans will wager $9 billion on the NCAA tournament, more than double the estimated $3.9 billion bet on the Super Bowl, bringing March Madness to a whole new level....more

“Surviving” the Madness: Are Paid-Entry Survivor Contests Legal?

The field is set, the brackets are in, and the players are ready. Welcome to March Madness, also known as America’s Least Productive Month. And much to the NCAA’s chagrin, it’s also peak gambling season—the American Gaming...more

March Madness & Employee Morale: A Winning Combination

Selection Sunday has passed, the brackets are set and employers across the US find themselves once again on the eve of March Madness. Businesses are faced with the issue of whether to embrace the “madness” or to strictly...more

March Madness Doesn't Have to Drive Your Workplace Crazy

March Madness is upon us, again, and employers should be taking steps to avoid becoming a casualty of all the hoopla....more

…..and Don’t Even Think About Advertising a MARCH MADNESS Event Either!

It is that time of year again, coming off St. Patrick’s Day celebrations, when everyone gets on the college basketball bandwagon in the season of “MARCH MADNESS.” Brackets are being completed, college jerseys are being pulled...more

2015 Employment Law Issues Tournament: The Bracket Revealed

Folks, this is the postest with the mostest; the entry of the century. That’s right ladies and gentlemen, employers of all industries, it’s time for a little fun; it’s time for the 2015 Employment Law Issues Tournament,...more

Mark It to Market - March 2014

In This Issue: - MARCH MADNESS - A Reminder - Changes to China's Trademark Law - INTA Annual Meeting - Hong Kong - gTLD Sunrise Periods Now Open - The March issue of Sterne Kessler's Mark It to MarketTM...more

Are you an irrational business developer?

Today March Madness begins, with play-in games in Dayton, Ohio. Millions of men, women and children will fill out brackets with hopes of winning the Billion dollar prize for completing a 100% perfect bracket. Your odds of...more

Mark It to Market - January 2014

In This Issue: - How to Use the OLYMPICS/Rings, SUPER BOWL, and MARCH MADNESS Trademarks (Hint: Not Without Permission!) - Trademark Clearinghouse Registrations - Change to the D.O.T. Rule - Generic Top Level Domains...more

March Madness and Discipline Under the FCPA

Tonight is the finals of the NCAA Men’s Basketball Tournament, known as March Madness. As I went to law school at the University of Michigan, I will be pulling for the Wolverines to win the big game. If you are not a...more

Legal Alert: March Madness - Could Friendly Wagers Among Employees Put Your Organization At Risk?

March Madness, Super Bowl, and Fantasy Football pools have become ingrained in the American workplace and seem harmless to many; however, permitting such activities creates a wide range of risks for employers, from...more

It’s Madness and We’re Dancing

Spring is here! Although it certainly doesn’t look or feel like it up here in Minnesota. And more importantly, March Madness is here!!!! Hope you have enjoyed watching the games thus far....more

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