News & Analysis as of

Super Bowl

Foley Hoag LLP - Making Your Mark

Upcycling at the Super Bowl

As we approach the Super Bowl, the world of “upcycling” also takes the stage. Upcycling refers to the process where garments or other materials are reused and transformed into a new or unique item....more

Verrill

Kicking It Sweepstakes Style

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Maybe it’s just me, but I think when promotion lawyers see an innovative sweepstakes, they think about the legal issues raised. I’m sure the jurisconsults debated over whether Tali, Terni Lapilli and Ludus Latrunculorum could...more

Seyfarth Shaw LLP

Tech Touchdowns: Revolutionizing Football with RFID Tracking

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In the film “Any Given Sunday,” Al Pacino, portraying Coach Tony D’Amato, poignantly compares football to life, describing it as a “game of inches … one half a step too late or too early and you don’t quite make it. One half...more

Fox Rothschild LLP

At Stake - February 2024

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The Illinois Gaming Board held its monthly meeting on Thursday, Feb. 8, 2024. The meeting was hybrid with in-person accessibility at 160 N. LaSalle St., 5th Floor Auditorium and via livestream. Board members present at this...more

Fisher Phillips

Super Bowl Predictions! (And Some Workplace Advice for Employers While We’re At It)

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Matt Carpenter: The 49ers will finally be able to shake off the Chiefs, winning their sixth Lombardi Trophy in a 31-24 game. Brock Purdy will go from Mr. Irrelevant to Super Bowl MVP, leading to an Academy Award-winning film...more

Foster Garvey PC

Is Your Super Bowl Marketing Campaign Playing by the Rules? 5 Tips to Help You Avoid Getting a Penalty

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With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Littler

What Issues Do Super Bowl Squares Present in the Workplace?

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Break out the Super Bowl squares. Now that the February 11, 2024, Super Bowl matchup between the Kansas City Chiefs and San Francisco 49ers is set, many American workplaces will turn to the ubiquitous office pool to...more

BakerHostetler

Superbowl Ads: Do They Mean the Unemployment Line for Ad Lawyers?

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I love the Superbowl. I couldn’t give a toss about football. I am there for the snacks, the snacks and more snacks. And Rihanna (congrats, Mama!). And the ADS! Every year, we ad lawyers measure our worth by how many Superbowl...more

Wiley Rein LLP

Rihanna’s Halftime Performance Was Nothing to Complain About (to the FCC, at least)

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The leadup to the Super Bowl LVII Halftime Show was filled with speculation about who would be the special guest that Rihanna teased. Would it be Adele, who said she was “going just for Rihanna”? Eminem? Someone else? Of...more

FordHarrison

Slipping and Sliding Through the Big Game and Workday

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Updated: Feb 15, 2023 - The Kansas City Chiefs and the Philadelphia Eagles were scheduled to face off on the Biggest Stage, but it looked more like they were facing off on the Biggest Ice Rink.  Both teams appeared to slip...more

Seyfarth Shaw LLP

2023 Super Bowl Auto Ads: Is There a Hidden Message?

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Super Bowl LVII saw a hobbled Patrick Mahomes lead the Kansas City Chiefs to a 38-35 victory over the Philadelphia Eagles. In addition to an entertaining halftime show by Rihanna, the Super Bowl is a marketing spectacle where...more

Fox Rothschild LLP

SB Commercial Debate 2023

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Would it even be the Super Bowl if there wasn’t a blog post asking about your favorite commercials? Are your top choices dictated by the product, the celebrity, or the content? Did you prefer the spoofs on something familiar...more

Seyfarth Shaw LLP

Staying in Bounds with Super Bowl® Advertising

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The Super Bowl is one of the most highly anticipated events in the world of sports, attracting millions of fans, advertisers, and sponsors from around the globe. Because of this, Super Bowl advertisements are plentiful both...more

Fisher Phillips

5 Tips for Employers to Avoid a Fumble Ahead of Super Bowl Sunday

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More than 100 million people are expected to watch Super Bowl LVII on February 12 – including many of your employees. Maybe they’re avid fans or perhaps they’re simply tuning in for the commercials or halftime show. Either...more

Foster Garvey PC

Planning a Super Bowl Marketing Campaign? 5 Quick Tips for Staying in Bounds and Avoiding Disqualification

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With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Lerman Senter PLLC

Broadcasts and Promotions Related to the Super Bowl

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Super Bowl LVII (57) will be held on February 12, 2023 at State Farm Stadium in Glendale, Arizona. The NFL carefully protects its copyrights and trademarks. If your broadcast station plans to conduct promotions or contests...more

FordHarrison

How’d You Like That Super Bowl Halftime Show? Viewers’ Varied Reactions Underscore the Generational Differences in Today’s...

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The Super Bowl halftime show was viewed by over 29 million U.S. households and featured a lineup of 90s hip-hop royalty, including Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, and 50 Cent. Soon after the show aired, my...more

Foster Garvey PC

Sports & Entertainment Spotlight: Snoop Dogg’s Super Week for in the Metaverse and IRL (In Real Life) and DJ Steve Aoki Claims to...

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Welcome back to another installment of the “Sports & Entertainment Spotlight”! Where better to start this week than with last Sunday’s Super Bowl that lived up to its name on all fronts? Sure, the commercials were witty,...more

Seyfarth Shaw LLP

2022 Super Bowl Auto Ads: the EVolution is here!

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A star-studded Los Angeles Rams beat the Bengals 23-20 in Super Bowl LVI while another year of star-studded auto industry Super Bowl Ads confirm the EVolution is here. While Super Bowl regulars like Audi, Mercedes, and Ford...more

Greenberg Glusker LLP

Super Bowl Shuffle? Why You Didn’t See Cannabis Ads during the Big Game

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Why can sports gambling sites, beer and alcohol brands and crypto companies advertise during the Super Bowl when cannabis companies cannot? Greenberg Glusker’s Steve Stein, Alexa Steinberg and Priya Sopori, in this edition of...more

Venable LLP

Defending Against the Blitz: Examining the Legal Issues Surrounding Super Bowl Ads

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As the rest of us prepared for the Super Bowl by buying avocados to make guacamole, installing new big-screen TVs, and donning Ram/Bengal-themed face paint, select corners of corporate America are preparing for the biggest...more

Foster Garvey PC

Sports and Entertainment Spotlight: Member of the ROC Figure Skating Team Is Suspected of a Doping Scandal, and Former Miami...

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Welcome back, and in case you’ve been living under a rock (unless it’s a "30 Rock"), two of the biggest sporting events will command millions upon millions of eyeballs for NBC this weekend with the Winter Olympics (already in...more

Fisher Phillips

How Employers Can Avoid Employment Fumbles and Win on Super Bowl Sunday

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The stage has been set for Super Bowl LVI on February 13 – the Cincinnati Bengals will be playing the Los Angeles Rams in the Rams’ home stadium. This game is annually the most watched television broadcast event, with over 90...more

Foster Garvey PC

Planning a Super Bowl- or Olympics-Themed Marketing Campaign? Quick Tips for Staying in Bounds and Avoiding Disqualification

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Super Bowl - With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by...more

Foster Garvey PC

Sports & Entertainment Spotlight: Microsoft to Buy Activision Blizzard for $68.7 Billion Making it Among the Biggest Deals Ever in...

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Welcome to a special quarantine edition of the "Spotlight." When I set out to get more “exposure” for the "Spotlight" this year, this was not exactly what I had in mind. But hey – we play the cards that we are dealt. At least...more

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