JD Supra Perspectives

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10 Liberty Ship Way, Suite 300
Sausalito, California 94965, United States
Phone: 1.800.506.6010
Areas of Practice
  • Business Development
  • Career/Human Resources
  • Information & Data
  • Legal Marketing

How (And Why) to Personalize Your Lawyer-Client Connections

Getting to know the personal interests, concerns, and desires of the people for whom you do legal work is essential…more
 /  Law Firm Marketing, Law Practice Products & Services

Driving Enthusiasm for Business Development Within the Firm: Market Leaders Podcast with Jim McGrew, Ogletree Deakins [Video]

Join David Ackert as he interviews Jim McGrew, Chief Client Services Officer at Ogletree Deakins, in this episode of the Market Leaders Podcast. Tune in to hear David and Jim discuss: - How Ogletree centers its culture around…more
 /  Law Firm Marketing, Law Practice Products & Services

Law Firms: The Future is NOW

What makes you a restaurant, instead of a steakhouse?…more
 /  Law Firm Marketing, Law Practice Products & Services

Startup Real Estate Tip: The 'Good Guy' Guaranty - Slow Down a Second

If you are contemplating agreeing to execute a good guy guaranty, you must both be in control and be totally immune from being fired. Otherwise..…more
 /  Business Organizations, Commercial Law & Contracts, Real Estate - Commercial

Content Quick Tip - Marketers, Use This Easy Process to Help a Blocked Writer  [Video]

A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a…more
 /  Law Practice Products & Services, Law Firm Marketing

Meet the Addicted Lawyer

Excerpt from the powerful opening to The Addicted Lawyer, a book of recovery by lawyer Brian Cuban…more
 /  Law Practice Products & Services

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip [Video]

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies…more
 /  Law Practice Products & Services, Law Firm Marketing

A Content Quick Tip - Use This Easy Way to Help Readers Get Your Point Up Front [Video]

For most of us, writing is a process of discovering our thoughts. Typically that means we stop once we realize the point - and that's not good for our readers. Here is JD Supra's Adrian Lurssen with a quick content marketing…more
 /  Law Practice Products & Services, Law Firm Marketing

How to Improve Your Old Blog Posts for New SEO Success - Law Firm Content Strategy

Step by step guide how to capitalize on your firm's older, rankable blog posts by modifying them to fit today's ranking algorithm…more
 /  Law Practice Products & Services, Law Firm Marketing

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story  [Video]

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as…more
 /  Law Practice Products & Services, Law Firm Marketing

Breadth Matters: Building an Executive Leadership Team That Delivers

An in-house perspective on diversity and leadership by Matt Fawcett, GC of NetApp…more
 /  Business Organizations, Law Practice Products & Services

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

It might have taken almost a decade to happen, but here it is…more
 /  Law Practice Products & Services, Law Firm Marketing

How One Corporate Legal Department Saw Success After Conducting a Client Feedback Program

What happened when a team of 35 in-house attorneys at a Fortune 500 company asked their internal clients how they were doing…more
 /  Law Practice Products & Services

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

Law firms need to define these functional roles in a way that separates their responsibilities clearly…more
 /  Law Practice Products & Services, Law Firm Marketing

Lawyers, Are You Effectively Climbing the Social Media Tree? [Infographic]

Here's what the social media climb looks like for professional services marketing and how the right approach can make it possible for you (and your team) to move from stuck to motivated and energized…more
 /  Law Practice Products & Services, Law Firm Marketing
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