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Phone: 1.800.506.6010
Areas of Practice
  • Business Development
  • Career/Human Resources
  • Information & Data
  • Legal Marketing

Mentoring a Marketing Department to Success - Market Leaders Podcast with Trish Lilley, Fox Rothschild LLP [Video]

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss: - How Trish handled…more
 /  Law Practice Products & Services, Law Firm Marketing

6 Tips to Keep Your Law Firm's Content Strategy on Track

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate…more
 /  Law Firm Marketing, Law Practice Products & Services

5 Action Items from the #LMASE17 Conference to Make an Immediate Impact at Your Law Firm

A recap of the 2017 LMA Southeast Conference, with actionable takeaways for marketers and BD teams, from Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler…more
 /  Law Practice Products & Services, Law Firm Marketing

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success…more
 /  Law Practice Products & Services, Law Firm Marketing

The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast [Audio]

For this episode of the LMA Strategies podcast, host Erin West, Media Relations & Communications Manager with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss …more
 /  Law Practice Products & Services, Law Firm Marketing

To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How [Video]

In his latest quick video tip, Adrian Lurssen explains how to "go big" on an issue and establish yourself as a thought leader around a particular issue. Random acts of content don't cut it today. Build content campaigns around…more
 /  Law Practice Products & Services, Law Firm Marketing

Business Development Not-to-Do #11: Pitch Business & Hope for the Best

Make your pipeline more exclusive…more
 /  Law Firm Marketing, Law Practice Products & Services

Applying Process Improvement to Law Firm BD: Market Leaders Podcast with Brenda Plowman, Fasken Martineau DuMoulin [Video]

Join David Ackert as he interviews Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin in this episode of the Market Leaders Podcast. Tune in to hear David and Brenda discuss: - How Brenda uses the input from…more
 /  Law Practice Products & Services, Law Firm Marketing

5 Tips to Pioneer Podcasting at Your Law Firm

Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours…more
 /  Law Firm Marketing, Law Practice Products & Services

How to Write Client Alerts That Stand Out

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects…more
 /  Law Practice Products & Services, Law Firm Marketing

Popular Reads on JD Supra

A recap of popular reads published on JD Supra during August, 2017…more
 /  Business Organizations, Law Practice Products & Services, Law Firm Marketing

3 CRM Tips for Attorneys On How To 'Work' Relationships

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP…more
 /  Law Practice Products & Services, Law Firm Marketing

Competitive Intelligence for Your Law Firm - LMA Podcast Ep. 14  [Audio]

The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive…more
 /  Law Practice Products & Services, Law Firm Marketing

Data Won't Do: The Real Meaning – and Impact – of Law Firm Competitive Intelligence

Many legal marketers compile facts about clients that keep their legal team well informed. Problem: it isn’t competitive intelligence…more
 /  Law Practice Products & Services, Law Firm Marketing

Great Law Firms Will Embrace the Stockdale Paradox

What will take in this tumultuous marketplace for law firms not only to go from good to great, but simply survive the changes before us?…more
 /  Law Practice Products & Services
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