JD Supra Perspectives

The De-Lawyering of Law Firms

The new law firm’s “engine room” is not comprised of collected lawyers, but of collected legal expertise, applied to client needs through the use of systems, processes, technology, and expert professionals, as well as of…more
| Law Practice Products & Services

Do You Deserve Business Development Training?

The days of paternalistic law firms maintaining client-less lawyers at their longtime compensation levels (or at all) is over…more
| Law Practice Products & Services, Law Firm Marketing

Rebranding Your Law Firm: How a 150-Year-Old Firm Gave Itself a Makeover

New look. Same promise. And how to get there…more
| Law Firm Marketing, Law Practice Products & Services

Publish or Perish? The Balance Between Public Disclosure and IP Protection in Scientific Research

Public disclosures can destroy intellectual property rights related to the work. Scientists and their attorneys need to strike a delicate balance between competing interests…more
| Business Organizations, Intellectual Property, Science, Computers, & Technology

“We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

Strategy answers the question “what problem(s) are we trying to solve?” and stops cold the territorial nitpicking that can lead an organization from focus to folly…more
| Business Organizations, Law Practice Products & Services

Overhauling Your Law Firm Brand: 10 Tips from the Trenches

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank…more
| Law Practice Products & Services, Law Firm Marketing

Tightening the Belt, Managing in Times of Change, & The Better Path to Innovation

Ingenuity and creativity often come from limits…more
| Law Practice Products & Services

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid…more
| Law Practice Products & Services, Law Firm Marketing

The Inside Story: In Networking 2.0, Know Your End Game

To be successful at networking, you know what you're in it for. You need ... well ... a strategy…more
| Law Practice Products & Services, Law Firm Marketing

For Lawyers in the Job Market: Know How to Capture Your Passion & Tell Your Story...

Three tips to more effectively tell your story as you look for new career opportunities…more
| Law Practice Products & Services

Networking Done Right - 9 Simple Steps for Lawyers

Nine ways for lawyers to perfect their approach to networking, by Society 54's Kazia Howard…more
| Law Practice Products & Services, Law Firm Marketing

5 Ways a Law Firm Network Can Make Your Firm More Successful

Law firm networks understand that relationships are the lifeblood of their organization. Lindsay Griffiths of ILN with more…more
| Law Practice Products & Services, Law Firm Marketing

The Legal Marketing Process: 3 Key Phases of Marketing [Chart]

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey Consulting…more
| Law Firm Marketing, Law Practice Products & Services

The Bright Line Between Lawyer Marketing and Sales

Successful marketing gives you a willing person to sell to, but you still have to make the sale…more
| Law Practice Products & Services, Law Firm Marketing

Dishing on the Importance of Good Client Care

Chew on this: Society 54's Morgan Lewis shows why client service matters to your law firm's bottom line…more
| Law Firm Marketing, Law Practice Products & Services
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