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Rhode to Growth: e.l.f. Beauty’s Strategic Acquisition Signals a Bold Branding Evolution

The recently announced acquisition of beauty and skincare brand Rhode, founded by celebrity Hailey Bieber in 2022, for $1 billion by veteran cosmetics brand e.l.f. Beauty, marks a pivotal moment in the rapidly evolving beauty...more

Revolutionizing M&A Due Diligence: How AI Tools Enhance Efficiency and Accuracy

In the realm of mergers and acquisitions (M&A), due diligence is a critical phase where a buyer’s acquisition team assesses potential risks and opportunities before finalizing the terms of an agreement to purchase its target...more

Spring-Time Brand Preparations

As Spring comes into bloom, brands should begin planning and preparing for the not-so-far-off holiday season. Right now, a brand has approximately six months to strengthen its presence in ecommerce marketplaces until the...more

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