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Trade Dress: What It Is and How to Protect It

I. Trade Dress Is Either a Trademark or Service Mark. “Trade dress” functions as either a trademark or service mark. A “trademark” is any word, term, phase, symbol, logo, design, shape, tag line, background, color, scent,...more

Trademarks, Service Marks, and Trade Dress: Key Facts and Pitfalls to Avoid

1. The Difference Between a Trademark, Service Mark, and Trade Dress. A trademark is any word, term, phase, symbol, logo, design, shape, tag line, background, color, scent, sound, device, or combination thereof that...more

The History and Purpose of Trademarks

I. History - There are two generally accepted origins of trademarks: pottery marks and the branding of livestock, both of which are believed to date to about 6,000 B.C. Marks on pottery or bricks first served the...more

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