Prosecution of a U.S. trademark application is the process by which an application moves through the United States Patent and Trademark Office (“USPTO”) after being filed. Prosecution is often a more lengthy and costly...more
This article analyzes trademark rights depending on: (1) whether a user is relying on common-law rights or a federal trademark registration, (2) the effective date on which a user’s rights began, and (3) the geographical...more
I. Adding Distinctive Terms or Logos to a Descriptive or Generic Term Will Not Protect the Descriptive or Generic Term.
A descriptive trademark1 is one that immediately brings to mind a use, purpose, function,...more
1. The Difference Between a Trademark, Service Mark, and Trade Dress.
A trademark is any word, term, phase, symbol, logo, design, shape, tag line, background, color, scent, sound, device, or combination thereof that...more
9/22/2016
/ European Union Trade Mark (EUTM) ,
Federal Trademark Register ,
Foreign Trademark ,
Intellectual Property Protection ,
Scams ,
Service Marks ,
Trade Dress ,
Trademark Policing ,
Trademark Registration ,
Trademarks ,
Use in Commerce ,
USPTO