News & Analysis as of

Likelihood of Confusion

Vondran Legal

Look Cycle Int’l V. Kunshan Qiyue – TTAB Cancels BLOOKE Mark For Likelihood Of Confusion And Fraud

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In a recent TTAB decision, a federal trademark registration covering bicycle goods was cancelled on multiple grounds including likelihood of confusion and fraud. The case underscores the importance of accurate use evidence in...more

DLA Piper

When Success Becomes a Risk: Lessons from Dryrobe Limited v Caesr Group Limited [2025] EWHC 3167 (IPEC)

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Every brand aspires to become a household name, but that level of success can often carry hidden risk which can undermine the very influence that the brand seeks to build. The recent decision from the High Court (IPEC) in...more

Weintraub Tobin

Why Lady Gaga Prevailed in the “Mayhem” Trademark Dispute 

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The intersection of trademark law and the First Amendment remains one of the most complex battlegrounds in intellectual property. A recent ruling in the dispute between the surf and lifestyle brand Lost International and Lady...more

Mayer Brown

Pizza Puff Showdown: When Trademarks Go Generic

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In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young examine the Illinois Tamale Company v. LC Trademark Incorporated case, exploring whether the "pizza puff" mark is generic and whether Little Caesars'...more

McCarter & English, LLP

A Picture’s Worth a Thousand Words: How to Determine Infringement of Design Patents

Design patents cover the ornamental features of a product. Whether a design patent is infringed comes down to a visual comparison between the patented design and the accused product. Would an ordinary consumer confuse the two...more

Knobbe Martens

No Joy in Mudville: Federal Circuit Affirms Aaron Judge and MLBBPA’s Priority in Marks All Rise and Here Comes the Judge Based on...

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Today, Aaron Judge (“Judge”) is a household name for sports fans across the United States. However, in 2017, Judge was just entering the Major League Baseball scene and carving out a name for himself—he won Rookie of the Year...more

DLA Piper

Innovation Law Insights - February 2026

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Legal Break - What’s new in the Digital Omnibus? In this episode of Legal Break, Alessandro Ferrari from DLA Piper takes a closer look at the Digital Omnibus and the main changes and simplification measures it...more

Brooks Kushman P.C.

Dupes, Not Counterfeits: Why Look-Alike Products Are the Trademark Battleground of 2026

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“Dupes” are no longer just a social media trend or a consumer wink-wink. They are now a serious brand-protection issue sitting at the intersection of trademark law, design rights, and digital marketing. The key legal question...more

Foster Swift Collins & Smith

When a Clever NIL Brand Name Creates Hidden Trademark Risk

In the NIL era of college sports, athletes are moving fast: launching personal brands, apparel, and merchandise, while attention is high. Speed matters. But when a brand name feels instantly familiar, that familiarity can...more

Seyfarth Shaw LLP

Unrivaled Basketball Shows Bumps in the IP Road for New Sports Leagues

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Unrivaled is a 3-on-3 basketball league founded by WNBA superstars Napheesa Collier and Breanna Stewart. The league has attracted many established WNBA stars, like Ms. Stewart, as well as up-and-coming young players like...more

Knobbe Martens

Trademark & Brand Protection Update | January 2026

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Game Plan, Inc. (“Game Plan”), a nonprofit organization that supports student‑athletes in underserved communities, appealed a decision of the Trademark Trial and Appeal Board (“TTAB”) to the Federal Circuit (see Game Plan,...more

Weintraub Tobin

The Briefing: Why Lady Gaga Beat a Trademark Injunction Over “Mayhem”

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We previously covered the trademark lawsuit filed by Lost International against Lady Gaga over her use of “Mayhem” in connection with her album, tour, and related merchandise. Now the court has ruled, denying Lost’s motion...more

McDermott Will & Schulte

Hot out of the oven: Trademark limits on pizza-inspired names

The US Court of Appeals for the Seventh Circuit affirmed-in-part and reversed-in-part a preliminary injunction barring the use of PIZZA PUFF, concluding that the trademark owner failed to demonstrate a likelihood of success...more

McDermott Will & Schulte

Baseball was very good to Roberto: Lanham Act permits claims against government officials in personal capacity

In a decision addressing the intersection of trademark law, sovereign immunity, and constitutional takings, the US Court of Appeals for the First Circuit partially revived Lanham Act claims brought by the heirs of baseball...more

Dorsey & Whitney LLP

End Run Around Claimant Yields Big Win for Sports Mark

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A recent United States Court of Appeals for the Federal Circuit (“Federal Circuit”) decision highlighted the importance of litigation strategy. ...more

Miller Johnson

Genericness Takes A Bite Out Of “Pizza Puff” 

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Illinois Tamale Co., Inc. v. LC Trademarks, Inc., 2026 WL 125544 (7th Cir. Jan. 16, 2026) - Be vigilant of how the public perceives your trademark, because if the primary significance of  your mark has become the generic...more

Lasher

Trademark Registration Do’s And Don’ts: Practical Guidance For Brand Owners

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Securing a federal trademark registration is one of the most effective ways to protect your brand, deter copycats, and enhance the value of your business. Yet, the path from concept to registration is full of strategic...more

McDermott Will & Schulte

All rise: Here comes the real judge

The US Court of Appeals for the Federal Circuit sustained the Trademark Trial & Appeal Board’s refusal to register trademark applications (over oppositions) for two character marks and a design mark based on the Board’s...more

Benesch

What Does "Registers" Mean? The Wrong Interpretation Could Allow Cybersquatters to Escape Liability

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Imagine that an up-and-coming business intends to register the business’s trademark, but another person catches wind of this rising business and registers a website domain name that “is identical or confusingly similar to”...more

Hendershot Cowart P.C.

Protect Your Brand: 5 Lessons from the Texas Stock Exchange Trademark Battle

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In September 2024, the Toronto Stock Exchange sent a cease-and-desist letter to the newly launched Texas Stock Exchange, demanding they abandon their TXSE branding. The Canadian exchange claimed the four-letter acronym was...more

Oberheiden P.C.

Filing a Lanham Act Lawsuit – 5 Things You Need to Know

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The Lanham Act establishes several grounds for businesses to pursue litigation against competitors and other parties that are misusing their trademarks and engaging in other forms of false and misleading advertising. When a...more

Knobbe Martens

Battle of the PB&J: Smucker’s Is Crusty Over Trader Joe’s Private Label Sandwich

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If you have a kid, or play in the NFL, you are likely familiar with The J.M. Smucker Company UNCRUSTABLES® a pre-made PB&J sandwich. According to The New York Times, “NFL teams go through anywhere from 3,600 to 4,300...more

Butler Snow LLP

Donuts, Tea, and Why E-Commerce Ruined the “Remote Market” Argument for Trademark Infringement Claims

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Here’s a trademark situation I see (and businesses stumble into) all the time: You’ve run Acme Widget in Nashville for years. A company you’ve never heard of has been running Acme Widget in Astoria, Oregon....more

Smart & Biggar

Federal Court of Appeal confirms BYOOVIZ is confusing with Novartis’ BEOVU trademark

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On November 28, 2025, the Federal Court of Appeal (FCA) upheld an injunction against the use of the trademark BYOOVIZ for an ophthalmic biosimilar, confirming the application judge’s finding that the mark is likely to be...more

Knobbe Martens

Navigating Consent Agreements: Lessons from In re Ye Mystic Krewe of Gasparilla

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In October 2025, the Trademark Trial and Appeal Board (“Board”) issued a precedential opinion that offers lessons on the limits of consent agreements in overcoming likelihood of confusion (section 2(d)) refusals. The case...more

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