Brand owners and their attorneys are grappling with an important question: how to disclose their connections to luminaries like PewDiePie.
If you haven't heard of PewDiePie, don't worry—he's a 26-year old Swedish...more
9/28/2016
/ Enforcement Actions ,
False Advertising ,
Federal Trade Commission (FTC) ,
Marketing ,
Native Advertising ,
Personal Brands ,
Popular ,
Risk Mitigation ,
Social Media ,
Transparency ,
Unfair or Deceptive Trade Practices