The Federal Trade Commission (FTC) has recently announced a final rule that, among other things, prohibits the fabrication and manipulation of consumer reviews, testimonials, and the misuse of social media indicators in...more
9/18/2024
/ Advertising ,
Compliance ,
Consumer Product Companies ,
Endorsements ,
Fake Reviews ,
Federal Trade Commission (FTC) ,
Final Rules ,
Marketing ,
Online Reviews ,
Testimonial Statements ,
Unfair or Deceptive Trade Practices
On June 29, 2023, the Federal Trade Commission (FTC) announced the publication of long-awaited updates to its Endorsement Guides (Guides), which provide the agency’s official guidance to businesses and other advertisers on...more
7/26/2023
/ Advertising ,
Disclosure ,
Disclosure Requirements ,
Endorsements ,
Fake Reviews ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Guidance Update ,
Marketing ,
Misleading Statements ,
Online Reviews ,
Testimonial Statements
On February 16, 2023, the Federal Trade Commission (FTC) announced an enforcement action against The Bountiful Company (Bountiful) for a practice the FTC dubbed “review hijacking.” Bountiful, a vitamin and supplement company,...more
3/21/2023
/ Consent Order ,
Corporate Counsel ,
Endorsements ,
Enforcement Actions ,
Fake Reviews ,
False Advertising ,
Federal Trade Commission (FTC) ,
FTC Act ,
Online Reviews ,
Testimonial Statements ,
Unfair or Deceptive Trade Practices
In This Issue -
Influencer Marketing: Top Business and Legal Considerations for 2020 -
Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a...more
1/23/2020
/ Booking.com ,
Congressional Investigations & Hearings ,
Copyright ,
Copyright Infringement ,
Domain Names ,
EU ,
EU Directive ,
FOIA ,
Generic Marks ,
gTLD ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Online Reviews ,
Patents ,
Popular ,
Privacy Laws ,
Small Claims Court ,
Social Networks ,
Trade Secrets ,
United States Patent and Trademark Office v Booking.com BV ,
USPTO ,
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