I love marketing and I never took a class on it, I probably learned it with student politics at Stony Brook. They say that marketing s the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. I love good marketing by 401(k) plan providers, but I hate marketing that takes advantage of plan sponsors because it’s disingenuous. So this article is all about the 401(k) plan provider marketing traps you can avoid.
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