5 Key Takeaways - Licensing in a Crisis

On November 17, 2020, Marc Lieberstein, one of Kilpatrick Townsend’s brand licensing and franchise partners, and Co-Chair of the Firm’s Retail Consumer Good Industry Team, moderated a brand licensing program for the first ever virtual INTA Annual Meeting to provide legal and business perspectives about the brand licensor-licensee relationship during and after the current COVID 19 crisis. The distinguished panel was comprised of Adina AveryGrossman and Louis Drogin, Esq., both partners of Brandgenuity, a global licensing agency, and Joseph Conklin, Esq., SVP & Global Deputy General Counsel of Coty Inc. Please visit INTA Daily News for more information about the program.