Does LinkedIn keep pushing your posts down to the bottom? Are your posts constantly flagged as ‘low-quality?’ The Problem is that you don’t know how LinkedIn thinks. There are some simple ways to boost your visibility across the site, increasing your social media presence.
1. Add Followers
You can’t be seen on LinkedIn if you don’t have many connections. It’s very easy to add some; go to the “My Network” tab, then you have three options. There is the recommended section, people that LinkedIn thinks you might know. Then, the individual search, which isn’t the most effective way to add connections fast, but if you want some specific people in your feed, this is a great way to do it. Finally, there’s the import personal contacts tab, which is a fantastic way to add most people that you already have the contact information for. You can literally import your entire list from Gmail or Outlook and double your LinkedIn connections overnight.
2. Use Hashtags and Tag People
This is similar to the previous tip; it’s all about increasing your visibility. Hashtags increase the number of people who see your post and tagging people does the same. When you tag a person, LinkedIn not only makes sure that person sees your post, but the algorithm also makes sure the people that follow the person you have tagged will also see your post.
3. Interact on LinkedIn
Comment, engage, participate in conversations. If you don’t interact with others on LinkedIn, every single post you make will be deemed low quality. LinkedIn is a SOCIAL MEDIA website, so be social. It’s all about connections with other people, that goes both ways. You have to comment and have conversations to increase your visibility on people’s feeds. Your interactions and engagement will also boost the perceived value of your posts and increase the chances LinkedIn will show them to a broader audience.
4. Find Your Audience
It is better to have a group of 100 people who constantly comment, like, and share, than 10,000 people who never interact with you. Think of it as a web. The average user has 450 connections; if you have chosen these 450 connections very wisely and they all like to share and comment, each one of those 450 connections are sharing to their 450 connections. The numbers get very large, very quickly. You also have the potential for these article to spread beyond the first two degrees, this is what makes the viral nature of social media so intriguing. So, find an audience that likes your posts is willing to like and share them.
5. Dial In Your Profile
Do you know what a profile without a photo or a summary looks like? It looks like a bot. And while you may have a robotic personality, you don’t want to look like that on LinkedIn. Be vibrant, show your uniqueness. If people want to follow another boring professional, there are thousands of options. Your profile is your opportunity to sell yourself and show why you are worth following.
Follow these simple tips and you’ll jet through the algorithms wall, making yourself even more visible, increasing the chances of making that chance encounter that will lead to business. Who knows? Your post may even be the next one to go viral.
Originally published on Forbes and reprinted with permission.