Are firms ready to exploit Pinterest?

by Adrian Dayton

[co-author: Tami Kamin Meyer]

If you knew of a social media platform boasting that 93% of its active users utilize it to help them plan purchases, and 87% say they actually made the purchase because they found it on the site, would your firm be on it?

What if the application is just as popular with Millennials as Instagram? Would you take it more seriously if you knew half its users earn over $50,000 annually, with 10% of those visitors making more than $125,000 per year?

What if you discovered that 40% of new signups were male, with the other 60% being female? While the site began more as a way to share design ideas and recipes, it has far outgrown its humble beginnings to become an $11 billion dollar enterprise. Pinterest is the real deal.

Other industries have flocked to Pinterest. Why not your firm?

According to Omnicore, Pinterest attracts roughly 150 million monthly visits in the United States alone. Sure, that somewhat pales compared to Facebook’s astronomical statistics of 2.1 billion users worldwide, but Pinterest’s massive reach means there is a place for professional services to use it in their marketing.

So how would someone in the legal or accounting profession leverage Pinterest? The answer isn’t obvious, but one simple way is to create an infographic with the help of your marketing department or an outside designer. Infographics are fire on Pinterest and an excellent way to demonstrate your thought leadership.

Another way to use Pinterest would be to create a visual resume. Let’s say you are a real estate attorney responsible for helping developers erect amazing buildings, sports arenas, or condos. Pinterest is a great place to show off the body of your work in a visual fashion. An Intellectual Property attorney could demonstrate the trademarks and logos they helped protect (with client permission, of course) while an accountant could show a stack of tax returns they recently completed. Just kidding, of course, but an accountant who assists start-ups with R&D tax credits could feature the logos of innovative companies who have saved money and enjoyed tax benefits due to your financial wizardry. You get the idea.

Since 81% of Pinterest users are female, this is a great opportunity to reach a very specific audience. Leveraging statistics like that go a long way to maximizing your social media output.

Do you really need one more social network? Is it too much? Consider one of the key rules of online marketing: go where your competitors aren’t. If you are in a courthouse, you are going to bump into a lot of lawyers. In that sense, LinkedIn is akin to a courthouse; it’s overflowing with legal types. That means LinkedIn is extremely competitive and the fight for attention is real. Pinterest, however, is wide open. Figure out how to get your firm on Pinterest in a meaningful way, and not only will you get more attention for your law firm, you won’t have to fight for it.

Written by:

Adrian Dayton

ClearView Social on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
Privacy Policy (Updated: October 8, 2015):

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.


JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at:

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.