Here at Zen I've decided to start a weekly post called "Ask Friday!" where I'll take a reader question and answer it. You can leave your questions in the comments for any post, if you'd like, or message me on Twitter, LinkedIn or Facebook.

Today's question comes from Larry Bodine, of Larry Bodine Marketing, who asks "What tips do you have to motivate lawyers to do business development?"

My number one tip to motivate lawyers is to share success stories. I've found that showing how other lawyers have gotten business through various types of business development activities give attorneys the comfort that someone has tried it before, and they've been successful.