On January 26, California State Attorney General Rob Bonta
announced an investigative initiative by issuing letters to businesses operating streaming apps and devices, accusing them of non-compliance with the California Consumer Privacy Act (CCPA). The focus of the investigation is the evaluation of streaming services’ adherence to the CCPA's opt-out requirements, in particular those businesses that sell or share consumer personal information. The investigation targets businesses failing to provide a direct mechanism for consumers wishing to prevent the sale of their data.
AG Bonta urged consumers to know about and exercise their rights under the CCPA, emphasizing the right to instruct businesses not to sell their personal information. The CCPA grants California consumers enhanced rights regarding the collection, sharing, and disclosure of their personal information by businesses, and compliance responsibilities include responding to consumer requests and providing necessary notices about privacy practices. AG Bonta noted that the right to opt-out under the CCPA mandates that businesses selling or sharing personal data for targeted advertising must facilitate an easy and minimal-step process for consumers to exercise their right. For example, users should be able to easily navigate their streaming service’s mobile application settings to enable the “Do Not Sell My Personal Information” option. The expectation is that this choice remains effective across various devices if users are logged into their accounts when electing to opt-out. Finally, Bonta added that consumers should be given easy access to a streaming service’s privacy policy outlining their CCPA rights.
