Cannes Brick and Mortar Retail in the United States Make a Comeback?

by Goulston & Storrs PC

2017 MAPIC Conference in Cannes, France

Last week, a contingent from Goulston & Storrs attended the annual MAPIC conference in Cannes (pronounced “Can”), France for the seventh consecutive year. We expected to field questions about the challenges facing brick and mortar retailers in the United States as well as inquiries regarding how domestic political events might affect foreign companies entering the U.S. market. However, to our surprise, we received very few questions regarding the political climate; instead, the more immediate concern was how the U.S. retail industry would address its current challenges.

Food and beverage received the most attention at this year’s conference, an acknowledgement of its critical role in revitalizing malls and the overall retail experience in the United States. Following the success of the Time Out Food Market in Lisbon–a food hall containing restaurants, bars, and vendors selling fresh meats and fruits–two major U.S. cities will be introducing Time Out Market to its neighborhoods. Time Out Market will open in South Beach, Miami in 2018 and in Boston’s Fenway district in 2019. Time Out’s CEO, Didier Souillat, shared his experience on the panel entitled “Cosmopolitan Uplift: A New US Retail Scene.” On the same panel, Rachel Belam, head of food and beverage leasing for Westfield Mall Europe, spoke about the recently finished update to the Century City Mall in Los Angeles, California. Among the major improvements, Rachel mentioned the large Eataly that was added. Eataly presents consumers with the ability to stop in for an Italian coffee shop for fresh Italian products or pick up prepared foods. The rationale here is that food and beverage customers will spend some time shopping as well. We’ve seen this same idea put to practice at the Prudential Center in Boston’s Back Bay with the addition of an Eataly in 2016.

While food and beverage may bring customers to malls and the nation’s high streets, short term leases, concept and pop-up stores are designed to attract reticent retailers. Philippe Lanier of Eastbanc indicated that landlords are increasingly willing to be creative in attracting retailers to their properties by offering short term leases to reduce the retailer’s risk and to work with retailers in auditioning new concepts.

Concept stores were another hot topic discussed at the conference. A concept store carries merchandise from a number of different brands, and offers retailers and manufacturers who aren’t currently in a market an opportunity to test the viability of their goods before committing to a more permanent presence. By offering an expansion opportunity with low risk, the concept store idea is attractive to international brands not yet present in the U.S. At the USA Breakfast at MAPIC, we heard from Mohamed Haouache, the CEO of Storefront, Inc., a company that sets up pop-up stores for brands. We learned that Nike has worked with Storefront to open up pop-up stores internationally. This model seems equally useful to foreign retailers who are interested in testing different regions of the U.S. market.

From conversations with our friends and colleagues whom we’ve seen at the conference year after year, there seems to be a consensus that brick and mortar retail is faring better in the capital cities of Europe than it is in America. For one thing, e-commerce has not yet penetrated the European market to the same extent it has in America. And perhaps more importantly, European cultural attitudes continue to bring customers to the streets and stores in densely packed cities. We look forward to returning to Cannes next year to see how these trends play out.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Goulston & Storrs PC | Attorney Advertising

Written by:

Goulston & Storrs PC

Goulston & Storrs PC on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
Privacy Policy (Updated: October 8, 2015):

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.


JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at:

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.