Cookies & Consumer Privacy in Online Advertising

McManis Faulkner
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One method providers and their partners employ to collect online consumer data is the use of cookies. While there are various types of cookies, they serve the same overall function: tracking consumer behavior for browser experience customization. In the online marketplace in particular, lack of awareness and choice threatens consumers’ sense of privacy, as well as the level of trust consumers have in the provider of the services used.
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